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Litter Reduction Task Force at the Santa Parade
The Litter Reduction Task Force has been primarily focused on promotion and education through the establishment of "The Only Cure for Litter is You" litter awareness campaign. This tagline is now well known in Waterloo Region, and can be observed on Regional Adopt-A-Road and MTO Adopt-A-Highway signs, GRT buses, exterior signage on public buildings and education institutions, and waste containers in public areas such as parks, trails and pedestrian routes. Youth oriented radio ads can be heard on stations hosted by the University of Waterloo and Conestoga College, as well as on THE BEAT. Posters are visible in all schools and various public sector buildings throughout the Region.
In June 2006 The Litter Reduction Task Force piloted an exciting new program called Cash for Trash. This is a positive reinforcement program that encourages the cleanup of litter in the Region and rewards people for their anti-litter participation.